Secret TikTok Strategy That Will Make Your Brand Unstoppable

We’re giving away life-changing advice here in this follow up read, saving you time and energy when thinking about how to put your content creation into practice. It’s what we call: ‘the flip side to the internet’. It’s what allows the casual and organic content to flourish, showing up on the “FYP”, everyone's ‘For You Page’. 

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Without careful planning and scheduling, there wouldn’t be much consistent, worthy content to gain the ‘FYP’ algorithms attention. In turn, it would waste your audience's time and you will generate less engagement than you possibly could’ve prior. It’s imperative that you take the algorithm into account, I mentioned in the last blog. 

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The POWER of content creation scheduling: 

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To become prepared you pick one day to schedule the creative content for that week, each day should have specified posts ready to upload. Without you having to lift a finger you will have more time to focus on your loose job imperatives because you set the uploads/ content ahead of time. Below are some helpful template/creation examples to help kick start you to make your own : 

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• Hubspot (Step by step walkthrough with template) 

• Hootsuite (20 different approaches to template planning) 

• TikTok (Bonus : Content creator guide PDF provided by TikTok) 

• Socialpilot (Paid. TikTok recommend this platform for scheduling posts)  

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We understand here at BBD that this side of content creation isn’t imperative for some brands as their approach to content creation is always changing, this is why we offer the service and can do what we spoke about above for you. Feel free to send a message through. We are ready to help.

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Now that we have covered the template structure and the content creation PDF provided by TikTok themselves, you should have the basic understanding of what structure posting and content creation planning looks like. I’ve provided links below that have their own purpose for providing help when going through this process.

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Essential tools provided by TikTok to help: 

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TikTok understands there is a lot to take in behind the social side of the app. The hardest thing is to stay on top of the forever changing algorithm. With these links you can become more strategic with your posts and plan for national holidays as well as plan for certain promotions you may want to post in the future. You can learn, find and see the competitors with all these tools. Even down to their engagement with their audience. 

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Ask yourself what are they doing that we are not? Compare. The links are below, time to see the fireworks! : 

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• TikTok Learning Centre 

• TikTok Research Tool 

• TikTok Creative Exchange

• TikTok Video Scheduler

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Format and Guidelines:

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The 1080 x 1920/ 9:16 posting format comes with a new wider range of possibilities for literally everyone. Like Instagram Stories: IGTV, this format will show your material full-screen to provide your fans with a more engaging experience. 

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Here are some guidelines we have found that help for shooting clips:

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• Make your first TikTok/ Reel video with 8 to 10 clips. Immediate consumption is key. 

• These should be taken with the camera on your phone. We recommend keeping them between 5 and 15 seconds long.

• What distinguishes your company from others? Attempt to photograph them. For instance: Is there a physical location for your company? Take many clips of your place to show off all of the amazing elements. 

• Do you have a large assortment of products in your store? Using various video clips, demonstrating the range of your offerings.

• Is there a product line you'd want to highlight? Take a few videos of yourself wearing, using, packing, or unwrapping the product.

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We have learnt that there are particular routes to take when putting out content. Your brand will be different so don’t stress too much, just follow everything we have discussed. What you have as a brand is special and we understand that. A lot of content creators want to take different approaches to their e-commerce advertisement, especially in these apps and we are here to help. 

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We have already discussed the technical side of content creation, now I’d like to introduce some extra tools to make your workload more time-efficient: 

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Free:

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TikTok Scheduler  

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Crowdfire App

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Vistasocial 

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Paid: 

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loomly.com 

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Socialpilot 

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later 

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BONUS: TikTok Deck

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What is it? Example: 

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https://vm.tiktok.com/ZMLnWmsT6/ 

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If you are more visual and prefer being shown how your brand would transition, you especially need to consider a pitch deck…

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“A pitch deck is helpful in what way?” 

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This idea will be in place for the customers who come to you/ us wanting to boost their relationship with their consumers on TikTok fast. Visually they’d like to see how it would be executed before any changes and posts of their brand get uploaded. 

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This pitch deck in place will show you who your competitors are and at the same time include the hashtags, relative inspiration to kickstart your brand so TikTok’s algorithm can recognize you.

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BONUS: Conceptboard 

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https://conceptboard.com/ 

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Conceptboard is a free to use online platform that allows you to fully visualise ideas and pitches. Multiple people can work on a project in real-time also so this would be a great platform to create a pitch deck on. 

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Consider the following before creating your content creation:

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1. There is no one-size-fits-all approach to TikTok. The most important part is to show the way that feels authentic to you and your company. up in a 

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2. TikTok focuses on low-fi video material. Don't worry about becoming too polished or stylised.

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3. Consider TikTok as a platform for showcasing all of your company's wonderful features in a fun way! The community is ready to embrace you and\your business. You only need to turn up.

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Still Confused? Below is a pdf pitch deck for the ‘need to knows’ of TikTok : TikTok Intro 

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Conclusion: 

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We would start consulting your brand with our own Google sheets template, reviewing the ideas and planning the pitch deck for your brand's ‘fun’ approach to creation. Next, Google drive will be the base for placing any image/video inspiration we like. Then use the concept board when clients need more visual support with boosting their ideas and making it clearer for you if need be. 

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To contact us or if you have any questions please click here: Contact BBD 

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